Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people SEO Anomaly research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords.
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You’ll see from what keywords did you get the most clicks in Google Images. That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query.
Internal links act as a roadmap of your website — they create a web of related pages that your readers, and more importantly, search engines, can follow. Backlinks are one of the most important ranking factors (more on this later). The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume.
Rank for “Topic + Statistics” Keywords
- Yeah, well, “the longer your content is, the better your rankings are”.
- The best SEO solutions for beginners have simple user interfaces and in-app tips, so you can act quickly on insights.
- To have a “mobile-friendly” page, it needs to be easy to read and function properly.
- The truth is that it’s never been easier to improve your content and rankings using AI.
- Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble.
Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is. Just run your content through a tool like Grammarly before publishing to catch all those simple mistakes. Then address every main point that your audience is looking for. Short answer – Match the average word count from the top 10 ranking pages on Google.
A well-structured URL provides both humans and search engines an easy-to-understand indication of what the destination page is about. Keeping URLs relevant and compelling can impact the page’s visibility in search results. In the rapidly evolving world of digital marketing, SEO remains a cornerstone of any successful B2B marketing strategy.
It’s just another small way to help Google better understand what the topical focus of your page is. It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors. Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code. These price ranges should include off-page SEO services & on-site SEO. However, on the lower end of the budget range, it is not uncommon for the company to strictly offer on-site SEO.